If You Have Curly Hair, Try Aveda’s Be Curly Advanced Collection

Curly- and coily-haired beauty lovers, it’s time to fall in love with a haircare line specifically designed with tighter textures in mind. Aveda’s Be Curly Advanced collection launched on April 24, and we couldn’t be more excited to try the high-performing products that are rewriting the rules on what we can expect from professional haircare you can use in the comfort of your own home. We’re already making room in our haircare routines for these new additions.

To celebrate this major launch, we connected with Ginny & Georgia actor and Aveda partner Antonia Gentry as well as Christine Hall, the brand’s vice president of research and development, and Renée Gadar, the brand’s global artistic director of texture, for a closer look at what this line has to offer.