We believe in being 100% transparent here at WWW Beauty, and we’d be lying if we said we don’t have exceedingly high expectations when it comes to a face-perfecting foundation formula. As makeup artists can attest, foundation is one makeup category worth splurging on because you often get what you pay for regarding finish, naturalness, and longevity in the best foundations. Since we greet the world with the skin on our face, we always want our complexion to live up to its full potential, and, simply put, we have zilch time for unflattering shades or difficult application.
That said, there is a select—let us emphasize—a very select group of drugstore foundations both celebrity makeup artists and product-jaded beauty editors stand by—formulas so good we actually apply them on the regular and keep stocked next to our bottles that are three, sometimes five, times the price. Curious to know which affordable drugstore foundations actually stand up to our super-high standards? Keep scrolling. Ahead, we’re naming 15 of the best drugstore formulas you should most definitely swipe next time you’re at CVS, Rite Aid, or wherever you make your tampon, deodorant, and Trident Layers runs.