As beauty editors, we’re constantly hoarding new shades of lipstick (not surprising). Although it’s fun to keep a rotation of colors (from pink and brown all the way to red), there’s one shade we always come back to—a deep, rich red. A bold lip shade like this one can really take your makeup from zero to 100 in a minute. It instantly polishes a look up and looks good on every single skin tone. It’s also equal parts dramatic, vampy, and powerful. If you’re curious about which dark-red lipsticks we reach for most, keep scrolling. The Who What Wear beauty team is sharing all their favorites ahead.