Who Is She is a column that unveils the most elusive tastemakers on the internet.
Old guard, meet the new guard. In the past, heritage shoe brands needed decades in the business to become household names, but Amina Muaddi is on the fast track to high-wattage fame. Who needs to be name-dropped on Sex and the City when you’re gracing Beyoncé’s feet on the Renaissance tour after less than five years in the industry?
In addition to Queen Bey, she also counts Hailey Bieber, Rihanna, Rosie Huntington-Whiteley, and Dua Lipa as fans (among many, many others). Muaddi is also the recipient of the Neiman Marcus Award for Innovation in the Field of Fashion. Neiman Marcus established its award program 85 years ago and past recipients include Christian Dior, Salvatore Ferragamo, and Karl Lagerfeld. Furthering Muaddi’s relationship with the storied retailer, she just launched an exclusive collection called Midnight in Paris.